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Research in Canada
With several decades of experience in the technology and telecommunications industries, we not only have an in-depth understanding of the key marketing issues facing your company, we have also developed a keen sense of observation that allows us to discern new challenges as they arise throughout the industry. Our clients range from national telecommunications companies to electronics retailers to smaller technology companies trying to get ahead in a crowded market. We also help companies in other sectors, such as pharma and finance, to introduce new technological solutions that allow them to better meet the needs of their clients.;
We have a long track record of conducting studies of all levels of complexity that help clients identify and solve key business challenges. We can help with every aspect of your business from understanding your market to product development and positioning to understanding the success of your advertising efforts and identifying changes in your brand equity and reputation over time. We have experience in consumer studies but also in business to business research, from small home-based business to much larger multi-national corporations. We offer wide array of fully customizable and scalable business solutions that allow us to address any marketing issue, regardless of the business context from which it arises.
Our solutions portfolio includes several cutting-edge products that are particularly well suited to the lightning-fast pace of the technology and telecommunications sector. For example, FutureView™ is designed to uncover true market potential by focusing on a specific group of consumers referred to as Future Shapers. Although Early Adopters have been known to act as bellwethers for market potential, research has found their interest in novel technologies to be fleeting and their influence towards other consumers to be negligible. On the other hand, Future Shapers exert a higher degree of influence on other consumers and their preferences are a greater predictor of market potential. By uncovering who these Future Shapers are and investigating their behaviours and tastes, we can give you better understanding of a market's potential and put you in an advantageous position to design products and services better tailored towards new markets.
Cymfony™ paints a dynamic picture of your firm's perception in the marketplace by keeping a constant watch on social media. The Internet has allowed consumers, including the most influential ones, to state their opinions about and relay their experiences with your products and services, whether good or bad, to a vast audience of potential consumers. Cymfony™ tracks the content of many types of social media, such as blogs, forums and social networking sites, and relays synthesized output in real time, essentially allowing your firm to find out what is being said about it and its offerings in real time.
We also offer more conventional business solutions to help address prevalent marketing issues. Examples of these solutions include AdEval™, an advertising testing tool that allows pre-testing and post-testing of advertisements. The Conversion Model™ is a unique segmentation solution exclusive to TNS that draws a map of the market based on product usage from which potential new markets as well as vulnerable markets can be discerned. We also perform Usage and Attitudes research, concept testing, product testing, retail environment research, and qualitative research.
Finally, we often conduct syndicated market-wide research that helps our clients better understand issues that might be facing the sector as a whole. For example, our TNS Vibe™ study tracks Canadians' attitudes about the economy and consumer behaviour on a quarterly basis. In addition to high-level measures of the economy, the Vibe survey incorporates a module reporting detailed consumer expenditures in the telecom sector.
TNS Global Technology's in-depth industry analysis and understanding of the local technology industry marketplace enable us to provide big picture thinking for our clients.
