How Canadians Bank

To meet the challenges of developing and marketing financial products and services in a rapidly changing environment, it is important to have an up-to-date understanding of Canadians' preferences for handling their finances.

Since 1994, TNS Canada has been providing detailed information on the ways in which Canadians conduct financial transactions through our annual syndicated (shared-cost) How Canadians Bank study. Of interest to financial institutions, providers of financial services, information technology companies and retailers, How Canadians Bank is an indispensable research resource, providing insightful analysis into Canadians' usage of day-to-day banking services.

How Canadians Bank helps you develop actionable business and marketing plans based on up-to-date information on trends in service delivery preferences. Our report places the current market activity in historical context with detailed trends. Research topics include: channel usage, transaction patterns, payment methods used, modes of product/service acquisition, financial information sources.

Subscribers can include proprietary questions and request custom tabulations.

TNS Global Finance is present in 90% of the global finance market research sector.