Innovative healthcare market research
TNS Healthcare provides advanced market research consulting and custom advisory services to organizations in the Canadian healthcare sector, including pharmaceutical, biotech and medical device companies, health-focused ad and media agencies, as well as government departments and agencies.
Our Healthcare experts deliver insights across stakeholder groups-including healthcare providers, patients and consumers-to help clients anticipate and impact customer behaviour, so they can optimize sales, brand, and treatment and communications performance.
Dedicated Canadian healthcare market insights
TNS Healthcare helps guide our clients' strategic direction, offering creative problem-solving and actionable insights to support their business development and help them improve patient treatment through an enhanced service and product offering.
The contribution we make to our clients' businesses spans the full scope, from the broader corporate level—corporate reputation, employee engagement, etc.—through to clients' service and product portfolio. Our expertise is evident at every stage of the service or product lifecycle - from new service/product development, pre-launch landscaping, market and opportunity assessment, positioning and segmentation, message and campaign creation, sales force/relationship effectiveness, pricing, forecasting, attitude and awareness measurement and post-launch tracking.
We provide qualitative and quantitative offerings through traditional and on-line methodologies, to meet all healthcare research needs-from prompt market feedback to innovative approaches and designs and superior consultative direction.
In addition, our experience across a multitude of therapeutic classes brings in-depth category knowledge to projects.
TNS Healthcare's research has supported the launches of 18 of the top 20 global pharmaceutical brands.