TNS Global Telecoms Insights 2010

GTI 2010

TNS helps you understand the evolving landscape of local, regional and global telecommunications.

The TNS Global Telecoms Insights report (GTI) covers 32 markets and interviews over 20,000 consumers, addressing some of the most pressing themes in the telecoms industry.

The purchase process – how is the economic downturn affecting consumer purchase behaviour globally, and in your local markets?
What decision process do consumers engage in when researching mobile purchases? How can you influence them?
Brand commitment – how loyal are your consumers? How strong are brands in the mind of your consumers and how well do your brands meet the needs of your core consumer constituents?
Usage and behaviour – what brands are consumers using now and what will they use in the future?
Which consumers are getting the greatest utility from their mobile devices and services?
Convergence – how do consumers view the issue of convergence? How close are Canadian consumers, and consumers globally, to living a fully convergent life?
Emerging markets – how big is the opportunity in emerging markets? How is the mobile phone transforming lives?

The GTI reports utilise the most forward thinking tools that TNS offers, and include analysis by senior executives in the Technology Sector. For a copy of the Canadian, or global, GTI report, please contact Raj Matuk or David Hudson at 416-924-5751.

TNS Global Technology's in-depth industry analysis and understanding of the local technology industry marketplace enable us to provide big picture thinking for our clients.