Finance syndicated studies

TNS is a world leader in offering Syndicated research for the Financial Sector, with over 50 syndicated studies available globally. These cover both consumer and business markets, and include a range of topics such as retail banking, investments, affluent markets, cards.

How Canadians Bank

Since 1994, TNS Canada has been tracking how Canadians conduct their financial transactions, through our syndicated How Canadians Bank study. Of interest to financial institutions, providers of financial services, information technology companies and retailers, How Canadians Bank is an indispensable research resource, providing insightful analysis into Canadians' preferences for handling their finances. How Canadians Bank helps you develop actionable business and marketing plans based on up-to-date information on trends in service delivery preferences.

We can also provide access to any of the studies conducted in the U.S. and other markets.

In the U.S., TNS offers three unique syndicated services:

1. Global Affluent Investor Insights

This is an annual programme that surveys affluent households with
100K + investable income in 24 key markets. It delivers deep insights into how the affluent think, shop for and allocate their investments and the different factors that influence their investment behavior.
For more information on this program please click here.

2. Market FX program

This program evaluates the performance of individual banks in terms of acquiring new customers, retaining them, and growing share of wallet. Performance is diagnosed via assessments of the customer experience, brand health and imagery, and marketing communications effectiveness.

3. Affluent Market Research Program (AMRP)

Provides a deep look into how upscale consumers ($500K+ investable assets) think about, shop for, and buy financial services, especially investment services.

4. Commercial Banking Momentum Monitor

A large-scale program that allows corporate/business banks to obtain market intelligence for the specific geographic markets and company sales sizes of their choosing.

Topics covered include:

  • Bank usage and brand awareness
  • Satisfaction and commitment 
  • Products/services used
  • Competitive Momentum performance of individual competitors in terms of acquiring new clients, client retention, and share of wallet performance.

TNS Global Finance is present in 90% of the global finance market research sector.