Automotive

Complex automotive market research

There are few brands as complex as the automobile. This complexity is evident throughout every aspect of these brands; from the deeply entrenched emotional connections that consumers have, or not, with individual brands, the stark distinctions between import and domestic perceptions and brand loyalties, to the relentless need for change in design, product features and technology. These challenges are exacerbated by the length of the product planning cycle, with critical product and design decisions in many cases required years in advance of product launch.

To say that automotive manufacturers require strong forward-looking market intuition is an under-statement, made evident by the recent challenges that automotive manufacturers have faced with the intersection of rising gas prices, environmental concerns, emerging alternate fuel technologies and the economic downturn. The impact of these combined factors has been unprecedented on the health of this sector. It has created opportunity for those manufacturers who were well positioned in advance of these fundamental shifts in consumer sentiment and buying priorities, it has created fresh distinctions between major players on both the domestic and import side of the business, and it has brought about the near collapse of some of this industry's largest brands.

At TNS we help our clients across this sector manage these complexities in changing market opportunity and shifting consumer preferences. Our clients span the industry and include major global automotive manufacturers, advertising agencies, dealerships, component suppliers, oil companies, repair specialists, and parts distributors.

Whether our automotive clients are developing new products, optimizing advertising and media expenditures, defining new market segments or consolidating their position in the marketplace, our complete portfolio of expert customized and syndicated automotive research solutions provide the market and consumer insights necessary to manage these dynamic and multi-faceted brands.

 

TNS Automotive is the leading global provider of market research and insights, with a specialist network of over 350 dedicated researchers in over 50 countries