Stakeholder management

TNS is the global leader in stakeholder management research, helping clients to measure, manage and monitor their company’s relationships with various stakeholder groups.

We provide highly tailored research designed to help clients increase customer loyalty, improve relationships with business partners, create employee commitment, develop efficient internal processes, build a healthy corporate reputation and ultimately ensure greater long-term profitability.

TNS Point of View

We believe defining and implementing a customer-centric strategy is decisive in achieving profitable stakeholder relationships and sustainable growth. This incorporates three elements:

Customer Experience Management

Understanding the actual delivery experience based on the voice of the customer is vital to successful business performance management. By matching processes to the voice of the customer, strategic customer interactions can be aligned to meet market needs.

Management buy-in at all levels is crucial to the successful integration of a customer experience management programme within a company’s long-term strategy. Embedding key performance indicators in a balanced scorecard provides managers with powerful reporting tools with actionable insights, for assessing and improving overall performance.

Employee Experience Management

Managing overall employee experience in line with expectations is fundamental to fulfilling a company’s objectives, strengthening market position and building a healthy, dynamic organizational culture. To attract and retain the brightest and best people, an organization must keep its employees motivated, have a strong employer brand and build trust. In challenging times, management needs frequent, transparent communication with employees to maintain commitment and ensure strong business performance.

Corporate Reputation

Corporate reputation is the key strategic, long term, intangible asset a company owns. In today’s news-driven and fast-changing business environment, building and maintaining a strong corporate reputation has never been more vital in generating a business-friendly climate in the labour, capital, sales and referral market.

TNS has the tools, expertise and experience to support successful client stakeholder strategies around the world.

Manage customer relationships profitably

TNS TRI*M™ – helps you achieve sustainable, profitable growth by measuring customer experiences, managing internal resources to optimize business performance, and monitoring market impact.

TNS Conversion Model™ – helps you quantify your market, category, or product in terms of use commitment and non-user attraction.