SuperGroup™ - ideation/concept development
SuperGroup creates relevant, differentiated and exciting ideas which will in turn have more chance of market success.
The idea generation and concept development are seamlessly connected to the strategic consumer insights and business objectives.
SuperGroup is facilitated by our qualitative experts in innovation who carefully plan the session ensuring the right creative problem-solving exercises are run against the strategic objectives and consumer insights.
During the session we create a pipeline of literally hundreds of ideas for immediate and ongoing development and develop the most promising into concepts aligned with the clients' strategic objectives.
All concepts are well thought through and accompanied by visuals developed by an artist during the session.
The right blend of people delivers creative magic - and ideas.