SuperGroup™ - a closer look
Our creative exercises ignite a variety of thought-centres - the different ways each of us think, feel, process, and create. During the session, the client teams interact with specially recruited and trained creative consumers, experts and/or Future Shapers who act as a catalyst to the process allowing you to look at things in a new way. The winning ideas are turned into sharply honed concepts that are relevant, differentiated and exciting.
- Experiential approach that sparks creative energy through highly-engaging activities in the strategy and Innovation Launch Pad (ILP)
- Customized creative exercises that stimulate a variety of thought-centres
- A collaborative environment with diverse participants to ignite creative productivity
- Fast-pace, fun, and inspirational!
Convergence and Idea Building
- Strategically converge and select ideas against predefined selection material
- Fit with strategy and objectives
- Relevant, differentiated, and exciting!
- Consider time to market, brand fit, and feasibility/meet capabilities
- Strengthen high-priority ideas
- Create preliminary concepts [name, insights, benefits and Reason To Believe (RTB)] with hand drawn visuals
Output: a pipeline of ideas, for both immediate and ongoing development together with sharply honed preliminary concepts that are aligned with strategic objectives.