SuperClinic™ - concept refinement

SuperClinic is a real-time iterative process to optimize concepts based on constructive and creative feedback from a consumer perspective. We build stronger concepts that are relevant, differentiating and exciting, in just one or two days!

The TNS/client team collaborates to refine the concepts, ensuring that the unmet need/insight is clearly articulated, the core benefit is clear and motivating, and that the Reason To Believe (RTB) supports the benefit.

In the iterative process to optimize concepts we combine concept-evaluation groups and concept-refining workshops with client teams. The sessions are professionally moderated and facilitated by TNS and involve the client throughout. We work with creative consumers and/ or Future Shapers who are open to new ideas to ensure that feedback is always constructive, yet still from a consumer perspective.

Output: Optimized, consumer-relevant concepts that are strategically aligned.