Path to Purchase Toolkit
The Path to Purchase Toolkit consists of a comprehensive range of advanced and traditional techniques framed within a four-stage process aimed at improving shopper conversion in-store:
Understanding motivations, behaviours and decisions that convert shoppers at each step on their Path to Purchase including the effectiveness of instore levers. Solutions combine research techniques including trip tracking, filming or observation, eyetracking, accompanied shops and exit interviews.
Integrating insights into business planning and creating in-store solutions that drive brand and category performance. Workshop-based approach, sometimes in partnership with Kantar Retail.
Testing new in-store concepts to find the best approaches for improving shopper conversion. Toolkit includes on-line and virtual reality (using Red Dot Square Solutions technology) and controlled store tests.
Tracking the impact of new solutions. Toolkit includes observations and activation audits, mystery shopping and RFID PathTracker.
TNS has over 30 years of shopper expertise, with renowned thought leaders at the forefront of the business.