Path to Purchase Toolkit - a closer look
The Path to Purchase
The Path to Purchase framework is used to understand the shopping process and the effectiveness of in-store levers that are used to influence shopper behaviour and decisions.
Qualitative, quantitative and sophisticated observational research techniques are integrated to uncover purchasing barriers and conversion opportunities.
Workshops build on shopper insights to develop actionable recommendations. These can be tested online, in-store or in virtual reality at a central location.