NeedScope™ - understanding emotion
NeedScope is a qualitative and quantitative market research system for understanding emotion throughout the marketing process.
Powerful brands understand that emotion is critical to every marketing activity and decision. Managed well, emotion can turn products into brands and build committed consumers. Whether developing and executing brand strategy, finding innovation gaps and filling them or constantly reviewing brand strategy and communications delivery, NeedScope brings the emotive element to research in a way that traditional research cannot.
Three unique elements allow NeedScope to do this:
- A consumer-brand relationship model
- A globally relevant psychological model
- Validated projective tools that enable us to access underlying emotions
These can be combined in a range of applications to answer questions on brand strategy, brand equity, innovation and all aspects of tactical brand management. It can be a stand-alone study or combined with other research approaches to add an emotive dimension.
Consumers wear rationality like a mask, hiding the emotion driving their behaviour
With its proven psychological framework and validated projective tools, NeedScope is the market leader in researching emotion.