Multicultural Panel

A substantial segment of our online panel has been profiled on the cultural and ethnic community affiliations enabling us to conduct interviews with members of many segments of the Canadian multicultural mosaic. Our multicultural panel database includes variables such as: sense of belonging to a particular cultural community, ancestors' country of origin, religious affiliation, country of birth and past ten year immigration.

Globally, we conduct more online interviews than any other research organization - over 16 million in 2006