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MicroTest Nouveau - sales forecasting
In these days of fragmented media, viral marketing and a proliferation of choice, a new approach to volume forecasting is needed.
Most Simulated Test Markets (STMs) claim to be able to optimize the marketing plan but in reality they simply allocate the overall marketing spend as best as possible into broad buckets. The results are not directly actionable because the output is not granular enough.
The reason: the modelling is done at an aggregate level. To provide an accurate forecast and advise a client on how to best spend their marketing money, you need an individual modelling approach (micro-model).
MicroTest Nouveau is a fully-integrated micro-modelling approach which offers detailed scenario planning to optimize a product launch or line extension.
The best guide to diagnosing market success or failure
MicroTest Nouveau provides more accurate sales volume estimates than traditional simulated test markets by considering the potential for a new product at a micro level, consumer by consumer and purchase occasion by purchase occasion.
Its powerful diagnostics are analyzed in the context of our global innovation database of over 60,000 records, to help clients identify the real winners and weed out the marginals.
Our expertise in sales forecasting
As an individual model, MicroTest Nouveau enables our clients to evaluate and optimize their marketing plans at a more granular level, which improves actionability.
MicroTest Nouveau takes account of the different ways consumers find out about new products (including Word of Mouth and the retail environment), to deliver forecasts that are relevant to the modern marketing environment.
It provides our clients with tighter targeting on key consumers – where they shop, which media and promotional vehicles to use to reach them – and better guidance for maximizing return on innovation investment.
MicroTest Nouveau is being successfully used by many of the world's leading FMCG companies. It can be applied globally to any packaged good category, whether for new product launches, line extensions or re-launches.
