MicroTest Nouveau - A closer look

MicroTest Nouveau uses a concept product test approach to estimate the volume potential of a new product or line extension.

The micro-modelling approach allows us to measure the impact of virtually any marketing variable, including competitor activity, on an individual’s probability of purchase as well as providing tighter targeting and better guidance for optimising marketing plans. The impact of word of mouth is also included.

MicroTest Nouveau is calibrated to panel data at an individual level which makes outputs more realistic and improves accuracy.

To provide more powerful diagnostics than other systems, MicroTest Nouveau also includes validated core metrics that are proven to measure the drivers of new product success. These are analyzed in the context of our vast global innovation database.

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