eValuate™ - concept screening

eValuate is a simple, fast and cost-effective concept screening technique.

There are many advantages to robust early stage concept screening. Unfortunately, conventional research tends to kill breakthrough ideas.

eValuate, our concept screening tool, is different. It is a quick and effective way to test large numbers of concepts and identify mainstream wins but also nurtures big ideas of the future that other systems would reject.

By asking the right questions and analyzing both mainstream and early adopter consumers, eValuate ensures maximum market potential is investigated.

It is conducted online where possible, letting respondents see up to six concepts in a row, which gets fast and efficient results. All results are analyzed against our database of over 60,000 cases and are delivered using a clear action-oriented traffic light system.

A closer look at eValuate