eValuate™ - A closer look

eValuate was designed as a flexible tool to fit any client's innovation process:

  • Ideal for testing any number of ideas, large or small.
  • Suitable for testing both early ideas and fully developed concepts (branded/unbranded; priced/unpriced).
  • Consumers respond to between one and six ideas, depending on the number of customized diagnostic questions that are required (our validated questionnaire flow and normalization process generates sequential scores that are equivalent to monadic).
  • Can also be used to forecast approximate volume potential.

eValuate incorporates early adopters within the category as standard to find and keep alive the next ‘big idea.’ FutureView can also be added.

Automated outputs use a simple traffic light system to ensure action oriented deliverables.

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