FutureView™ - identifies future shapers
FutureView is a model of future influence which allows us to identify the people who are shaping the future of a category.
FutureView is a significant improvement on the classic early adoption model. While these tend to define 'leading' consumers exclusively on their general propensity to try new things, FutureView goes much further. It demands that as well as being curious about new ideas, a future-influential consumer must:
- Play a strong advocacy role for those ideas (thus ‘spreading the word’)
- Act as a new consumer (the breed of active, savvy consumer at the forefront of some of the biggest macro-trends influencing consumer behaviour globally)
- Be highly involved in the category
FutureView is an ingredient brand – a short set of questions (including some category specific) that can be added to a study to build a future perspective on what would otherwise be purely a point-in-time observation.
Where is your market heading? FutureView delivers future-proofed category and brand planning and innovation based on where the market is going, not just where it is today.