CPO™ - contact performance optimization

Contact Performance Optimization (CPO) is a unique 360-degree tool for companies to manage their marcom budgets and improve impact on their business. It diagnoses and optimizes marketing strategies/tactics by measuring the impact of all consumer contact points on brand health.

CPO features a combination of Market ContactAudit (MCA) and the Conversion Model.

  • The Conversion Model identifies the specific challenges facing the brand so that a targeted contact plan can be developed
  • MCA then determines the most influential and differentiating contacts in need of improvement/ investment for that specific target
  • FutureView can also be included in order to identify the most influential consumers and how to connect with them

CPO can be used as a one-off study or as part of a tracking study to monitor effectiveness of marketing strategies and tactics relative to competitors.

TNS can help you allocate your marketing resources effectively by allowing you to increase your understanding of brand influencers.