BPO™ - brand equity market research
BPO (Brand Performance Optimization) is a holistic brand measurement tool. It is underpinned by the Conversion Model which provides a meaningful and validated measure of the brand relationship.
BPO is designed to identify and evaluate the various influences on category and brand perception so that we can fully explain their effects on the brand and provide a complete analysis for strategic planning:
- By incorporating NeedScope, BPO provides a unique understanding of the emotive responses to brands and communications
- BPO captures the impact of market factors (such as price and availability) on the brand's potential to succeed
- BPO is backed by TNS' deep understanding of media and communications, bringing new insights into how to reach relevant consumers with the right messages and customer touch points
Brand Performance Optimization helps clients reduce "switching risk" and maintain brand health and vitality.
BPO employs a modular approach that can be customized to meet client needs. It can be used in a single wave, multi-wave or continuous tracking approach.