AdEval - advertising evaluation
AdEval is a copy-testing solution designed to evaluate advertising executions/campaigns prior to production or airing to guide advertising decisions and improvements.
AdEval goes beyond traditional measures of preference and likeability to understand what effect the advertising will have on the brand.
By incorporating NeedScope projective techniques into the research design, AdEval provides an in-depth diagnosis of the emotional reaction to the communication and reveals how the advertising positions the brand.
The AdEval suite consists of a quantitative copy-testing approach as well as a complementary qualitative creative development tool. Key questions can also be used as part of Brand Performance Optimization (BPO) to measure in-market advertising performance.
AdEval is a proven communications pre-testing system that has been used in over 11,000 studies worldwide.