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AdEval - a closer look

AdEval focuses uniquely on both rational and emotional aspects of advertising, ensuring a complete understanding of the strategic and creative elements of a campaign. It uses powerful diagnostics to isolate and explain what is driving or inhibiting the effectiveness of communications.

The ability to measure emotive imagery via NeedScope gives TNS a unique point of difference in advertising pre-testing. This reveals how the advertising positions the brand with regard to consumers' emotive or social identity and functional needs.

Evaluation is based on a range of key attributes (which are compared to benchmarks) that are enriched by comprehensive diagnostics to help understand how the advertising is achieving its effects and to highlight areas for improvement.

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