News releases: Archive 2010
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News release titles and lead paragraphs appear below. You can download complete news releases in pdf format by clicking on the titles that interest you.
December 20, 2010
Canadians souring on the economy: Survey
After months of ambivalence on the economy, Canadians' sentiment turned more negative in December - especially when it comes to perceptions of the current economy. These findings are consistent with our earlier results that indicated this will be the lowest-spending holiday season since 2005. Overall, TNS Canada's final Consumer Confidence Index of 2010 was down 1.5 points, more than erasing its small November gain. It ended the year at 96.1.
December 10, 2010
Retailers: Fuel future sales with the power of social networks
Canada is an online social network hotbed, with more than 80% of online Canadians participating in such networks – 45% on a daily basis. Even more intriguing is that brand friends have often established a meaningful presence in these networks. Based on new Canadian data from TNS’ Digital Life – the largest ever global research project into people’s online activities and behaviour – these social web worlds may offer significant opportunities for Canadian brands, marketers and, most importantly, retailers.
November 19, 2010
Canadians remain ambivalent on the economy: Survey
Holiday Spending Expected To Be Even Lower Than Last Year
Canadians continue to bob on the consumer confidence front. Two months ago all indicators turned negative. Last month, the future brightened while the present stayed dark. And this month, the indicators remained mixed. Not surprisingly, Canadians are indicating this will be the lowest spending holiday-spending season since 2005. Overall, results of TNS Canada's most recent Consumer Confidence Index were essentially flat with the index rising only 1.3 points in November.
October 21, 2010
Canadians moving from negativity to ambivalence on the economy: Survey
Canadians continue to waver on the consumer confidence front. Last month all indicators turned negative. This month the future brightened while the present stayed dark. Overall, though, the results of TNS Canada's most recent Consumer Confidence Index showed that the future outweighed the present.
October 15, 2010
Rossi's Withdrawal From The 2010 Mayoral Race Is No Game Changer-Ford Still Ahead: Survey
With Rocco Rossi pulling out of the Toronto mayoral race, the electorate is effectively left with three serious contenders. A recent poll conducted by TNS Canada suggests that Rob Ford retains his leadership position under this new scenario.
September 23, 2010
Confidence Relapses After Last Month's Gains: Survey
When it comes to consumer confidence, Canadians still aren't ready to move forward. In yet another about-face, TNS Canada's Consumer Confidence Index fell once more after August's mini-rally with present and future concerns returning to the fore.
August 13, 2010
Confidence Edges Up After Last Month's Tumble: Survey
The latest results from TNS Canada's Consumer Confidence Index suggest both present and future concerns eased slightly as consumer confidence edged back up after its July tumble.
July 16, 2010
Future Concerns Drag Down Consumer Confidence: Survey
The latest results from TNS Canada's Consumer Confidence Index suggest that future concerns are stifling chances of a sustained consumer-led economic recovery as confidence in the Canadian economy's long-term prospects tumbled. Indeed, worries about the future have only intensified in the last month.
June 18, 2010
Future Concerns Still Loom Large When It Comes To Consumer Confidence
The latest results from TNS Canada's Consumer Confidence Index suggest that the future concerns still loom large for Canadians when it comes to their confidence in the Canadian economy.
June 15, 2010
TNS Appoints Michael Ennamorato As Managing Director Of Canada
TNS recently promoted Michael Ennamorato to managing director of TNS Canada. In addition to retaining overall responsibility for client services at the firm, Mr. Ennamorato will have overall responsibility for TNS's Canadian arm, including business development, study management, operations, statistical services, finance and human resources.
May 21, 2010
Consumer Confidence In Future A Growing Concern: Survey
The latest results from TNS Canada's Consumer Confidence Index suggest that Canadians may still not actually be ready to cross that threshold when it comes to their confidence in the Canadian economy. Although Canadians are pretty okay with the here-and-now, concern about the future is growing.
May 5, 2010
Canadians Have Mortgages on Their Minds: Survey
As the Canadian economy begins to show signs of growth, results of TNS Canada's economic tracking survey, TNS Vibe, indicate that intentions to purchase a house or condo have risen to 14 per cent nationally, compared to 11 per cent last September. However, the majority of that demand remains unsatisfied, as nearly two-thirds (64%) of those who were planning to purchase six months ago have still not bought.
About the TNS Vibe
April 22, 2010
Consumer Confidence May Be Accelerating Out Of The Corner: Survey
The latest results from TNS Canada's Consumer Confidence Index suggest that Canadians may have turned that proverbial corner when it comes to their confidence in the Canadian economy. While concern about making future purchases is still present, they are feeling a good deal better about the current economic situation.
March 12, 2010
Consumer Confidence May Be Turning The Corner: Survey
The latest results from TNS Canada's Consumer Confidence Index suggest that Canadians are becoming ever-so-slightly more confident in the Canadian economy. They are not only feeling a bit better about the current economic situation but concern about the future may also be abating.
February 26, 2010
Retiring Canadians Lack Confidence In Canada's Pension System: Survey
A recent survey conducted by TNS Canada reveals the that almost one of every two Canadians (46%) 50 years old or more say they are not confident that Canada's current system of pensions and retirement savings, including employer pensions, the Canada Pension Plan, and registered retirement savings plans (RRSPs), will be able to provide them with a comfortable retirement income.
February 12, 2010
Consumer Confidence Remains Flat: Survey
The latest results from TNS Canada's Consumer Confidence Index suggest that Canadians are continuing to send mixed messages when it comes to the Canadian economy. They are feeling better about the current economic situation but are still concerned about the future.
February 4, 2010
Canadian Consumers Do Not Understand Financial Risk
Only 13 per cent of Canadians surveyed could answer three basic risk literacy questions correctly, a percentage that matches the average observed across 13 countries that were studied in TNS Finance's Personal Risk Assessment and Risk Literacy Survey.
January 27, 2010
Toyota And Ford Better Positioned To Offer Advanced Fuel Technologies: Survey
Toyota and Ford top the list of leading automotive manufacturers that Canadian consumers see as being best positioned to offer vehicles with advanced fuel technologies, such as hybrid and bio-fuel powered vehicles. Survey findings
January 22, 2010
Consumer Confidence Flat: Survey
The latest results from TNS Canada's Consumer Confidence Index suggest that Canadians are maintaining a helter-skelter attitude when it comes to the Canadian economy. They remain concerned about the current economic situation but are still positive about the future.
January 11, 2010
2010 Signals End Of Recession For Mobile Market: Study
The New Year will see consumers reaching into their pockets again after a turbulent year, as the mobile market prepares itself for a surge in sales. Survey findings